The Blog

Dial In Your Photo Site.

SEO tips, web design advice, and business strategy to help you build a photography business that books on autopilot.

May 8, 2026

Is Showit Good for SEO? An SEO Pro's Honest Take

After building dozens of Showit sites and tanking my own rankings during migration, here's the honest answer on Showit SEO.

April 29, 2026

She owns her site. No monthly fees. No plugins. No theme to buy.

How Carla Jacobson launched Coola Creative on a faster, cleaner platform built for photographers who want to own their work.

April 21, 2026

SEO + Web Design for an Atlanta Family & Dance Photographer: Diana Alford Case Study

Diana wanted her site to bring in clients through SEO. Here's the approach we took and how she felt about the entire process, step by step with real actions.

April 18, 2026

Building a Site That’s Actually Hers: Samantha Burch

Minneapolis wedding photographer Samantha Burch needed a site to match her next chapter. Here’s how we built it and why it’s already working!

April 2, 2026

SEO Keywords for Photographers: The Complete List (Organized by Niche)

Most keyword lists give you 100 terms and zero strategy. Here's the actual list, organized by niche, with real volume data.

September 26, 2025

The “Art” of SEO – Headshot Photographer Case Study

Let’s just take a quick moment to acknowledge how great this title is – it’s the “art” of SEO for multiple reasons, but the one that stands out is that this covers work on Phoenix Headshot Photographer “Art” Dickinson’s site to improve his rankings with search engine optimization. But before we get

May 20, 2025

How to Get Google to Recrawl Your Site

When you update a page on your website—whether it’s your homepage, a blog post, meta description or title —Google doesn’t automatically process the change for better rankings in search results. This is where a recrawl becomes important. A recrawl is when Google revisits a page on your site to look

April 15, 2025

Should You Keep Your Old Website Domain Name?

You’ve got a great website, but maybe it’s a little outdated, or you’ve moved on to something new. Rebranding in general is very common, we can’t all be expected to stick with the first idea we have! Because of this, you may be thinking about letting your old domain name expire to save a few [&hell

November 24, 2024

How to check image alt text with Google Chrome and other tools

The alternative text, image description, alt text, alt description, image tag, or whatever else it might be getting called at the moment… is an important component of SEO (search engine optimization). Let’s talk about why alt text matters and several different ways to check the alt text on your si

September 27, 2024

Backlinks for Photographers: SEO Link Building Guide

If you’re here, you’ve probably heard that you need backlinks. When I bring this up, most photographers will ask me: What’s a backlink? Why do I need them? How many backlinks should I have? Should I be paying for backlinks? Why would anyone even want to link to my site…? All of these are great [&he

September 4, 2024

How to book more photography clients ASAP

I remember the days of being a pro photographer when I was barely getting by… I’d get a few clients and have a great month, then it was crickets. I’d scramble to make ends meet and pay the bills and dive head first into every single strategy out there with the hopes that it would […]

August 23, 2024

42 Photography Blog Post Topics to Simplify Blogging and SEO

Blogging is one of those things that every photographer hears that they “must do” but usually, they don’t know why, or where to begin. This guide is here to cover both of these – and most importantly, make the whole thing simple and, dare-I-say-it… Enjoyable. Don’t quote me on that if you don’t lik

July 26, 2024

Framer vs WordPress in 2026: Which Is Actually Better for Your Site?

Web design is rapidly changing and certain platforms (ahem... Wordpress) are somewhat stuck in the past. Widely supported but in a lot of ways, bloated like the US Government...

June 8, 2024

How to set up a Google My Business Profile for Photographers

Setting up Google My Business (GMB) is an absolute must for any local photographer. If you want to get found online and have clients reach out to you, this is the way to get things moving. If you want to collect reviews people trust and prove that you run an established business, then Google My [&h

May 28, 2024

Squarespace site not showing up on Google – Here’s the fix

There’s a common misconception about what Google really is and does. A lot of people think that Google IS the internet. But in fact, Google is simply a database of websites on the internet and the only way it finds your site, is through it’s own systems to crawl websites that are already out there.

April 15, 2024

Technical SEO and Photo Site Rankings

This is an article that I’ve thought about writing for a while because technical work on rankings is something that SEO pros are pushing all the time. There are a lot of reasons why this is, but let me start this off with a little backstory about my experience in the tech realm and why […]

April 7, 2024

SEO Retainers – Are they necessary?

Talk with just about any SEO out there, and you’ll likely be told that Search Engine Optimization is an on-going process that needs constant attention and a devoted team to manage. Although the statements these SEO agencies are making are quite true if you want to continue to grow and improve you

April 4, 2024

Is ChatGPT Bad for SEO? Let’s ask it.

Introduction: As an SEO who teaches photographers how to rank online, I’ve been very curious about content created by AI. It seems that everyone is using it in some way and trying to “game the system” to rank higher without actually creating any content backed by personal opinion or experience. Bef

October 10, 2023

Google My Business Local SEO

Setting up your Google Business account is absolutely critical for your site to be found in local searches. It’s Google’s way of first proving that a business is real and has an actual location, and putting it all on a map. It’s also key for social verification because of reviews which proves to

January 10, 2023

Importance of Content in SEO – Content is King

There is a lot of misinformation on the internet, especially in SEO where “experts” will spin a point of view to get more visits to their site. One person is telling you “content is king”’, another say’s that Googles so smart you don’t need much content. Let’s talk about each and look at this fro