Why ShowIt Is the Best Website Platform for Photographers

I've built photography websites on WordPress, Squarespace, Wix, and ShowIt. After all of it, ShowIt is the only platform I recommend to my clients — and the one I exclusively build on today.

That's not a sponsored opinion. It's just the honest result of building a lot of websites and seeing what actually works for photographers.

The design freedom is unmatched

ShowIt is a drag-and-drop canvas builder that gives you pixel-perfect control over every element on the page. There's no "column grid" forcing your layout into a box. If you can imagine it, you can build it.

This matters enormously for photographers, whose brands are highly visual and often need to do things standard page builders can't handle — full-bleed imagery, layered text and photos, custom gallery layouts, and more.

The WordPress blog is a hidden superpower

ShowIt runs your blog on WordPress under the hood. That means you get the full power of the world's best blogging and SEO platform, while your main site runs on ShowIt's drag-and-drop builder.

For SEO purposes, this is huge. WordPress has decades of SEO infrastructure built in. Yoast SEO, schema markup, category and tag architecture — all of it available while your design stays in ShowIt.

You can actually update it yourself

One of the biggest complaints I hear from photographers with WordPress or Squarespace sites is that they're afraid to touch them. ShowIt's interface is genuinely intuitive — after a 1-hour training session, my clients can swap out photos, update pricing, and add pages on their own.

That kind of ownership over your own site is priceless. You shouldn't need to hire a developer every time you want to update your packages page.

The verdict

If you're a photographer who wants a site that looks custom, is easy to update, and is built on a solid SEO foundation — ShowIt is the answer. It's not the cheapest option, but it's the best one.